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Director
of Public Relations
Santa Clara, CA
Ref-code: DC-wrlpr
About
the client
This VPofMarketing.com / Marcom Match client company is
a provider of end-to-end broadband wireless systems.
Responsibilities
Responsible for directing and managing external and internal company
communications. Primary area of responsibility includes public and media relations
with an emphasis on trade, crossover, and business press activities. --
Develop and manage global strategy for successful press and media relations.
--
Build and maintain relationships with key press contacts (and analysts where appropriate).
-- Communicate directly with these individuals on a regular basis with the purpose
of raising awareness and influencing publication content.
-- Build and maintain
relationships with our customers and key industry influencers for the purpose
of leveraging them in ongoing PR efforts
-- Own press release process
from messaging and writing of content to approval, distribution, and follow up
with key influencers.
-- Own award and speaker submissions, including abstract
creation, pitching and successful follow through.
-- Work with marketing team
to fine tune messaging to appeal to different media outlets, and to create pertinent
documents that can be placed in top tier publications, (e.g. technology papers,
customer profiles, market research, etc.)
-- Manage international PR efforts,
including the coordination of activities with international PR agencies. Qualifications
-- 10+ years in public relations or communications experience required.
--
5+ years experience in the high-technology field. Experience with networking and
wireless preferred.
-- Must be willing to travel up to 20%.
-- Outstanding
written and verbal communication skills are required.
-- Ability to answer
difficult or leading questions confidently and correctly without disclosing sensitive
information.
-- Ability to work with all members of the senior management
team on a regular basis.
Education
BS/BA; MBA or equivalent experience preferred.
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