Sr. Manager of Public Relations
San Francisco, CA
Ref-code: EL-prsm

About the client
This Marcom Match/VPofMarketing.com client company is a successful provider of enterprise software.

Requirements:
-- Continue building highly effective and innovative PR Program, including coordination with product management, product marketing, marcom, sales, support, and engineering to generate visibility for campaigns.
-- Create strategy and drive tactics for social media marketing campaigns (Twitter, Facebook, YouTube, etc..)
-- Develop and drive PR goals and objectives, plans and timelines (work closely with our outside PR agencies)
-- Develop strategic plans, proactively drive communications, and secure media placements and speaking opportunities.
-- Own strategic and day-to-day management for communication programs, press, speaking engagements and messaging
-- Develop and execute promotional events and activities
-- Support strategic partner communication activities to achieve the business objectives
-- Assess and internally report ROI of PR programs
-- Serve as company spokesperson to trade publications.
-- Communicate across all levels of the organization

Qualifications:
-- 7-15 years of public relations experience (both agency and in-house preferred)
-- Experience working as the sole PR manager/director at an enterprise software company managing an outside agency.
-- Exceptional writing, editing and verbal skills
-- Strong media relations skills and experience working with new media outlets (i.e. social media, podcasts, bloggers and industry influencers)
-- Demonstrated creative and innovative thinking, with experience working on non-traditional programs (viral, guerilla, events, word of month)
-- Keen understanding of branding and knack for developing compelling messaging
-- Strong project management, leadership and decision making skills

Education:
BA/BS degree required.

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