Sr. Manager, Online Marketing, Consumer Products
San Jose, CA
Ref-code: SC-cons

About the client
This VPofMarketing.com/Marcom Match client company is a successful, publicly-traded provider of enterprise and consumer software.

Responsibilities
-- Identify and test new online marketing opportunities including email, behavioral targeting, co-registration, viral efforts, social networks, affiliate marketing and other key areas
-- Provide in-depth reporting and analysis of marketing program performance
-- Work with senior management to seek out and develop new markets and strategies
-- Drive online acquisition initiatives to meet traffic and registered user targets through SEM (search engine marketing), email, and display ads
-- Work with marketing team to conceptualize, execute, measure and optimize retention initiatives through email, newsletters, and cross-promotional house ads
-- Partner Sales: Enlist, manage and grow the worldwide online partner business including affiliates, resellers and various types of promotional marketing partners.
-- Full campaign management: conceptualize campaigns, work with design team to create landing pages and other copy, launch, test, optimize and report on campaign performance
-- Drive campaign profitability by actively testing, analyzing and optimizing relevant campaign components: keywords, keyword costs, ad copy, title and descriptions, email creative, ad creative and landing pages
-- Drive negotiation and implementation of media buys on content sites
-- Conduct competitive research and monitor campaign initiatives and performance
-- Analyze customer database to develop customer segmentations and marketing program recommendations

Qualifications
-- 7+ years total marketing experience and 3+ years online consumer marketing experience, including acquisition and retention (database marketing a plus)
-- Broad understanding of online marketing tactics with experience in display advertising, email marketing, SEM and viral marketing.
-- Metric focused with attention to detail.
-- Strong analytic skills, and experience with website analytics, campaign tracking and ROI-driven optimization
-- Knowledge and experience with best practices in SEM, email messaging, spam regulations, email technology, delivery mechanisms, service providers and list management
-- Experience negotiating and executing CPA, CPC, CPM, and other acquisition models
-- Ability to write online copy, including call to action messaging

Education
Bachelor's degree required, MBA desired.

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